2025-11-12
How we label survey charts so Hong Kong stakeholders read them in one pass
Axis titles, base sizes, and footnote habits that keep a consumer study readable when the room only has fifteen minutes.
Field notes
Short pieces on labelling, cuts, report craft, and open ends—written from the work of consumer insights reporting and survey visualisation.
2026-01-08
Choosing cuts for a shopper study without drowning the report
A practical way to decide which cross-tabs belong in the main report and which stay in the appendix.
2026-02-20
What belongs in a consumer insights report versus a slide deck
Reports hold the evidence trail; decks carry the argument. Mixing the two roles is where readouts go sideways.
2026-04-03
Reading open-ended comments without turning them into fake statistics
How we group verbatim answers so they illuminate the closed questions instead of inventing precision the sample never had.